Microfile® is Your Internet Marketing Competitive Edge

Today more than ever, having the edge on your competition is small and fleeting. Operating a business in modern times requires expertise in multiple areas not commonly found just twenty years ago. Marketing alone has more channels today to reach your intended ever changing audience. This leaves business owners to ponder, what is the best method of marketing to get the best return on my investment?

Many businesses decide that the internet, being a relatively new technology and somewhat inexpensive in comparison to traditional television and print advertising, would be the best place to start a marketing campaign. This typically involves the business owner or a friend to set up a website and do some basic social media to get the word out. The self designed website of past may have worked fine during the early days of the internet, but now results tend to be less worth the time invested. The self made website does not draw the traffic and not enough people are pressing the "like" button in Facebook.

This is where a fully managed online marketing company comes in. Note, that we did not say, "Web designer", as most people believe that all you need is a new website design, and the customers will just roll in.  A well designed website is only one part of an online marketing campaign. A website must be designed with both the comfort and feel for a potential customer’s perspective but also must be liked by the search engines, such as Google and Bing. Typically the second part is left out by “self-made” websites and people who claim to be "Web designers". SEO is typically considered an afterthought or the “Web designer” does not fully understand what goes into the process. Too many companies claim that they can get you “Ranked #1 in Google” if you hire them to perform SEO. Beware of any “Web designer” or company that makes this promise as they are just scams.

Microfile® is a full service internet marketing company, which includes website design, search engine optimization a.k.a. SEO, social media management and content creation. We do not make claims of getting you ranked number one in Google since the Google algorithm is tightly controlled and the industry can only speculate how to perform proper SEO. Our team is constantly keeping up with the latest release information on Google and other search engines. Our philosophy is to only implement White Hat SEO best practices.

We can handle your entire internet marketing including an eCommerce storefront, social media presence, pay per click campaigns, affiliate marketing, email marketing campaigns, domain registrations, website hosting, blog content writing, credit card services, P.C. desktop support, credit monitoring, and internet security.

In regards to social media, we are fluent with Blogger, WordPress,Tumblr, Typepad, Youtube, Vimeo, Vine, Flickr, Photobucket, Instagram, Snapchat, Pinterest, Facebook, Google+, MeetMe, Twitter, Plurk, LinkedIn, StumbleUpon, Delicious, Digg, Reddit, Foursquare, and Meetup to name the larger ones.

One major difference between our services and many other "Web designers" is that we work across many website platforms. This comes in handy when you already have a website that was built by another company or “Web designer”, but is not living up to the full potential as promised. Microfile® can manage your website, redesign it, provide SEO services on platforms such at Weebly, WIX, Web, WordPress, GoDaddy, MaWebcenters and many more. Our team is verse in Magento, WooCommerce, CSS, HTML, Java Scripting, Adobe Photoshop, and Dreamweaver. This allows you as a business owner to keep your website on the current platform and keep you domain longevity with the search engines. This will also eliminate any 404 errors where pages are missing due to a site move. You will also get the benefit of not having any website downtime during our process. Almost all "Web designers" will demand that your website gets moved to a platform of their choice for a number of “good reasons”.  Many “Web designers” and companies claim that one design platform is better than the next, but in our experience, that is not the case. Google and your web browser does not care what a website was built with, only that loads properly and follow the latest Google requirements.

You would hire an accountant to manage your books and you would hire an attorney to handle your legal work. Why not hire a professional for your internet marketing? This is our expertise, so you can get back to what you love: growing your business.